Pay per Click (PPC)
Pay-per-Click (PPC) is a model to advertise businesses on Internet. The model is effective in bringing direct and targeted traffic to the website. The advertisers (businesses) pay the publisher (Search Engine/Website Owner) when the ad is clicked. In simple words PPC as name suggests is an advertising model where the amount is paid for the click on the advertisement.
PPC Services offered by GoSoftway
- Account setup in major search engines.
- Analyze client service, product, and target market behavior.
- Identify targeted keywords and phrases.
- Construct appealing keyword descriptions and title tags.
- Bid Management on keywords.
- Provide detailed monthly reports.
- Manage campaign on monthly basis.
- Provide ROI calculation.
Advertisers typically bid on keywords/phrases relevant to the industry they are in.
The publishers commonly charge a fixed price per click using the bidding system.
Display ads/Banners are shown on websites/search engines related to the industry specific/keyword specific searches.
Benefits of PPC
PPC uses affiliate model hence drives high-volume of traffic
Provides high chances of lead generation or purchase opportunities
Safe to advertisers as no cost is charged if clicks on the ad are not generated
Positioning of ads are above or beneath or to the side of organic results hence increased chance of visibility